Here are some common use cases for the announcement bar:
Notify customers about current shipping delays or changes to delivery timelines
Provide updates on the status of an ongoing sale or promotion
Advertise limited-time sales, discounts, or special offers
Promote new product launches or restocked popular items
Highlight seasonal or holiday promotions (make use of Shopify's automatic discounts)
Countdown to the end of a flash sale or limited-stock promotion
Notify customers of a deal expiring soon to create FOMO
Show a countdown for cart reservations ("Your cart is reserved for 10:00 minutes")