Creating an effective addon product in Shopify isn't much different from creating any other product. But there are a few things to consider. Here's a step-by-step guide to setting up your addon product:
1. Give Your Addon a Clear, Concise Title
Choose a title that clearly describes what the addon is, e.g. "Extended Warranty" or "Gift Wrapping"
Keep it short and to the point.
Make sure it's easily understandable for your customers
2. Set an Appropriate Price for Your Addon
Consider the value the addon provides and price it accordingly
As a general rule, addons should be pretty cheap (think 3-5USD)
3. Use an Enticing, Relevant Product Image
Even though the image isn't shown in the cart, it will be visible during checkout and in order emails
Select a high-quality image that visually represents your addon
Ensure the image looks good in the smaller thumbnail size used in checkout and emails
4. Decide If the Addon Requires Fulfillment
If your addon is a physical item that needs to be shipped, mark it as such
For intangible addons like warranties or priority processing, disable fulfillment
If you work with a 3PL (third party logistics), make sure to talk to them and see how they can integrate your addon into their processes.
5. Set Up Translations for International Customers
If you serve multiple locales, provide translated versions of your addon's title
Localize the addon's price to display in the appropriate currency for each market
6. Exclude Your Addon from Collections and Navigation
Avoid showing your addon to your customer anywhere but in the cart.
Don't add your addon to any Shopify collections
Hide your addon from search results and SEO by editing its visibility settings. You can refer to our guide on Hiding Addon Products from Search and SEO for detailed instructions
By following these steps and best practices, you'll be able to create addon products that drive conversions and deliver value to your customers. Experiment with different addons to find winning combinations that complement your main products and enhance the shopping experience.