When selecting upsell products, the main goal is to increase conversion and revenue. Here are some key strategies to keep in mind:
1. Offer Relevant, Complementary Products
Choose products that naturally pair well with what the customer is already buying.
For example, if they're buying a camera, upsell them on a case, extra battery, or lens.
2. Focus on Your Best-Selling, High-Margin Products
Upselling your most popular products is a great place to start since they're proven winners.
Prioritize products with healthy (and ideally oustanding) profit margins to maximize the revenue impact of each upsell.
Analyze your product and sales data to identify top performers to promote.
3. Move Excess Inventory with Strategic Upsells
If you're overstocked on certain products, try and feature them as upsells to sell through that inventory faster.
This is a smart way to improve cash flow and warehouse efficiency.
Be selective and only upsell excess stock that's still relevant to the customer's original purchase.
Ideally discount these products, to increase conversion.
4. Choose lower-priced Products
As a general rule of thumb, aim for upsells that are 10-25% the price of the original product.
Upsells should that are too expensive in relation to the initial product price are very hard to upsell.
5. Prefer Discounted Products
Customers are more likely to accept an upsell if its an offer - i.e. a good deal compared to the original price.
EliteCart will show the compare-at price as a strikethrough price.
By implementing these upselling strategies and best practices, you can boost your store's average order value and overall sales. Experiment with different upsell products and tactics to see what resonates best with your unique customer base. With EliteCart's upsell features, it's easy to get started!