Creating Free Gift Products

How to best create Shopify products that you can use as free gifts

Gift rewards are a powerful way to incentivize customers and enhance their shopping experience. This guide will walk you through the process of setting up a free gift product that you can use as a reward.

Why Your Gift Reward Should Be Free

We highly recommend setting your gift rewards as free products. This is because they will be automatically added to the customer's cart when claimed, creating a seamless experience for your shoppers.

Step-by-Step Setup Guide

1. Duplicate Your Existing Product

If you already have a product that you want to offer as a gift:

  • Navigate to your Shopify admin panel

  • Find the product you wish to use as a gift

  • Duplicate this product to create a gift version

2. Use the Same SKU

When duplicating your product:

  • Keep the same SKU as the original product

  • This ensures you won't encounter inventory management issues

  • Your stock will be tracked accurately across both product versions

3. Change the Price to Free

For your gift product:

  • Set the price to $0.00 or "Free"

  • This is essential for the reward to function properly in the reward bar

4. Set Up SEO Meta Field

To hide this product from appearing in store search and google search.

  • Configure the SEO meta field that Shopify provides

  • Follow our detailed instructions in this article:

Hiding Addons and Gifts from Search and SEO

5. Exclude from Collections

To prevent customers from finding and adding the free gift directly:

  • Exclude the gift product from your main collections

  • Particularly important for the "Shop" collection

  • Note: If the product is already set as free, it might be included in standard shop configurations by default

6. Consider a Custom Product Template (Optional)

For additional control over how customers interact with your gift products:

  • Create a custom product template specifically for gift items

  • Use this template to hide the "Add to Cart" button on the product page

  • This prevents customers from directly adding the gift to their cart outside of the reward system

  • Implement this if you notice customers trying to access gift products through direct URLs or search

Other Best Practices

  • Use clear, enticing product images and descriptions

  • Set smart thresholds for claiming the gift. Look at your average order value and set it a little higher than that

  • Consider rotating gift products from time to time to keep customers engaged

  • Monitor which gifts drive the most engagement

Need Help?

If you encounter any issues setting up your gift products in the EliteCart reward bar, please contact our support team for assistance.

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